Cape Town Tourism News


April 2009

Cape Town wins at International Luxury Travel Exhibition in Switzerland

Lugano, Switzerland, 19 April 2009

Cape Town, a finalist in the International Luxury Awards, has been awarded top honours in the Best Entertainment Category at the International Luxury Travel Exhibition held in Lugano, Switzerland.

Cape Town’s award for /Best Entertainment Destination/ refers to the broader sense of lifestyle, which includes design, the unique and diverse range of experiences, tours, activities, restaurants, shopping, cultural offering and world-class accommodation on offer.

Cape Town Tourism CEO, Mariėtte du-Toit Helmbold, accepted the award at a gala dinner held on Friday night held at the five-star Hotel Splendide Royal in Lugano, Switzerland.

MeetingLuxury is an international luxury travel exhibition which was held for the first time in Lugano Switzerland, as a new niche trade fair dedicated to luxury travel.

Held in conjunction with the exhibition, the Luxury Tourism Awards aims to identify destinations and resorts with great potential in the luxury travel sector. The awards celebrate some of the most exclusive and unique worldwide destinations and remarkable places to stay.

In the words of Benedetta Canossi, Exhibition Director, the Luxury Tourism Awards: “are the synonym for prestige, exclusivity, high-quality standards, cultural and architectural abundance, design, environmental awareness, unspoiled natural landscapes, wellness and all those values that represent the true meaning of luxury today.”

“MeetingLuxury has been a fantastic opportunity for us to meet new agents in this niche market,” says du-Toit Helmbold, who, along with her marketing team, met with close to 100 travel buyers over the three days of the exhibition.

“It seems as if the world is having a love-affair with Cape Town. Winning this prestigious award goes to show that Cape Town’s luxury offering is really starting to make waves internationally. The level of authenticity one can experience, whilst also enjoying a luxury experience is a key part of Cape Town’s allure.”

Cape Town Tourism was directly invited to participate in MeetingLuxury and used the platform to showcase the Mother City’s unique upmarket offering along with her status as /2010 FIFA World Cup Host City. Against the impressive backdrop of Table Mountain and the City with the new Green Point Stadium in the foreground; the Cape Town exhibition stand heralded Cape Town’s status as Africa’s Greatest City/. “Our message at the exhibition was simple: Cape Town is ready to welcome the world now, during and beyond the 2010 FIFA Soccer World Cup,” says du Toit-Helmbold.

“We have been overwhelmed by the interest in Cape Town. It is truly an honour to represent Cape Town and to bring this award home to the Mother City and the remarkable people and places that make our city so iconic.”

Some of the other candidates included: Bermuda, Tenerife, Terengganu, Campione d’Italia, Aqaba Resort, Munchen Palace and Colonna Beach Resort.


23rd April 2009

World Book Day

World book day is celebrated worldwide on the 23 of April. UNESCO declared 23 April (Shakespeare’s birthday) as this annual event all over the world. This day is about celebrating literature – reading, writing, books and the distribution of books to those who cannot afford it.


Cape Town Tourism – Team South, invites all our members to join us in providing books for the less privileged children, Schools and Libraries in our area. It’s as easy as 1, 2, and 3!

Books (preferably for the younger kiddies), stationery (such as pens, crayons, exam pads etc...) and old magazines can be dropped at any of our South Visitor Information Centres.

We will be collecting books till the end of this month, after which, we will select certain schools, libraries and hospitals in the immediate area for donation.

We look forward to receiving heaps and heaps of books and stationery, so please join us in making a contribution to our local communities.


Cape Town is the proud host to the 10th Cape Town International Jazz Festival. This cultural highlight on our creative calendar is by far one of the most well-loved events hosted in the Mother City and contributes greatly to its fame and flavour.

Attracting over 32 000 visitors, The Cape Town International Jazz Festival is noted worldwide as a gathering of jazz greats and jazz lovers - no less this year. Big names such as Shakatak, Diane Reeves, Siphokazi, Freshly Ground, Jonathan Butler, Mos Def, Hugh Masekela and more are taking to the stage to thrill audiences and international media alike.

In recent times, Cape Town has been lauded as a rising creative destination. The international community recognizes that the world’s cultural centres are no longer the classical capitals of Europe. Today’s creative mecca’s are places where freedom of expression, a vibrant evolving platform and the co-creation of a cultural identity contribute to an energy which creative people can engage with and participate in. Jazz may have a lengthy international history but in Cape Town this history is enlivened by a raw creative energy and cultural hunger that sets the stage alight.

Cape Town Tourism CEO, Mariette du-Toit Helmbold, comments: “Our vision is to see Cape Town established as Africa’s cultural and creative centre. We are a proud partner of the Cape Town International Jazz Festival and recognise that the event contributes greatly to the achievement of this vision.”

The International Jazz Festival is an important event for Cape Town’s tourism sector too. Visitors to the festival fill the city’s hotels and restaurants and create a spotlight on Cape Town.

“The Cape Town Jazz Festival is an important international event that has a long history within our democracy. In fact, it is an event that really celebrates the triumph of our country through its multi-cultural, multi-national line-up. People from far and wide come to our city listen to the legends of jazz and Cape Town itself is so much richer for the presence of these talented people. The tourism sector benefits hugely through increased occupancies and other activities,” says du Toit-Helmbold.

Visitors to the Cape Town Jazz Festival are encouraged to extend their stay in Cape Town and can call on Cape Town Tourism to assist them in creating an interesting itinerary for the rest of their stay. Contact them on +27 21 418 6700 or visit for more details.